How to Master Your Email Marketing with FloDesk
Email marketing is often considered one of those “add-on” tasks to our business that we think is a nice to have, but through operating my graphic design studio for the past 7 years, I truly learned that without it I was missing out on a personal communication with potential clients and the design community.
Creating an email subscription allows your brand to:
Sell exclusive products or services with an incentive that allows people to feel like they’re getting first face-value and discounts
Create visually beautiful buying and selling experiences
Helps out with your SEO and website’s click-rates when linking pages
And more!
And what’s been my go-to email platform throughout this journey? FloDesk! I tried out so many others until I landed on FloDesk and haven’t turned back since. Their analytics, customizable design, branding capabilities, and more has been the experience and success rate better than any other platform out there.
*This blog post contains an affiliate link, but I want to mention I wouldn’t promote a service or product I don’t whole-heartedly love and use on a daily basis for my business.
What is FloDesk?
Flodesk makes simple, intuitive software tools to help entrepreneurs grow their businesses. You can use it to design and send on-brand marketing emails; sell online with beautiful sales pages, online payments, and instant product delivery—all in one place; publish opt-in forms to grow your list, and build powerful email automations.
If people are going to sign-up for emails they want to receive value, tips, and none of that spam nonsense. We’ve set up a Creative Visionaries monthly newsletter through FloDesk and it’s made providing value to our design and creative community so easy.
FloDesk allows you to design emails that are easy to follow, read, and look visually striking.
Our Honest Overview on Why You Need Email Marketing
01. STAY IN CONTACT WITH YOUR AUDIENCE
Emails have the ability to keep your audience informed and not forget about that promotion, event, new product, or new service you launched. It also allows you to connect on a more personal level than on your website because you can showcase your expertise through informative tutorials or tips.
02. REACH YOUR AUDIENCE IN REAL TIME (DON’T RELY ON SOCIAL MEDIA’S ALGORITHM!)
People who are subscribed to your email list will receive a direct email to their inbox without you guessing if it’s reaching audiences because Instagram’s algorithm is unreliable. If your email is designed beautifully it even brings in even more conversion rates on mobile than any other medium. A huge win!
03. EASY TO MEASURE AND REVIEW ANALYTICS
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole.
04. IT’S AN AFFORDABLE WAY TO MARKET YOUR BUSINESS
You can reach a huge audience just by sending out emails to your subscribers. You can send as many emails you want at the same monthly or annual rate you’re paying for. Keep in mind, it’s important not to spam your audience with back to back emails that will end up in the trash or hitting that unsubscribe button.
05. ALLOWS FOR DIRECT MESSAGING
Who doesn’t love a personal experience? When I see my name in that email title to the newsletters I am subscribed to I feel like I am getting something personal delivered directly to me. There’s a technical term for this called “lead nurturing.” The main idea here is that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage. Segmenting your potential clients or customers and sending particular automated email workflows to the potential buyer reminds them and rekindles their interest.
06. INCREASES BRAND AWARENESS
You knew this tip was coming didn’t you? Well, we stand by this! Social media and your website isn’t the only platform that increases brand awareness. If someone’s subscribed to your email newsletter, that means you’ve already peaked their interest. Your email and the way it’s designed and written makes them even more interested.
EMAIL MARKETING MADE EASY (AND BEAUTIFUL!)
Need Help Designing Custom Email Templates or Newsletters? We Can Help You!
Welcome
I’M DANIELLE LABONTÉ
Brand and website designer working with ambitious entrepreneurs, leaders, and scaling companies seeking impactful and refined branding built upon both strategy and storytelling.
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